You spend a lot of money to make that paper. A few wrong moves at the dry end and you can easily lose $600,000 a year. Like most mills, you’re still guessing each time you estimate jumbo roll size or do the turn-up. That won’t work on today’s bigger and faster paper machines. One small mistake and your costs go up.

Chances are, you won’t even notice. That’s because your reporting system isn’t designed to give you all the details. Producing paper has become a low-cost game. Measure it or lose it.